#REVOLVE BRANDS HOW TO#
#REVOLVE BRANDS PROFESSIONAL#

That was the core and the essence of where the Revolve brand started, and I think that's very, very much where we still are today - that kind of high curation of that very special boutique that you love, but also with big scale that could be reached everywhere, and of course, a very massive selection of products.įWRD launched approximately five years later we realized that fashion as a whole across the board was just ripe for opportunity. Being in LA, Fred Segal was one of those iconic places we were influenced by and really helped me understand, both as a consumer at first and ultimately as a merchandiser, of that marketplace. At that time, 2003, was really when premium denim really came out of nowhere - 7 for All Mankind, J Brand, that kind of thing - and that was really exciting, so we really built around that core. When we started Revolve, it was very boutique, contemporary-focused.

#REVOLVE BRANDS HOW TO#

Tell me about how the brand and the business has evolved, and how you decide how to branch out into new categories. It was something that was very easy to dive in and explore, and enjoy the process of the learning and participating in the fashion industry. But when we identified the opportunity in fashion, it was really exciting. So it was a little more business-oriented when we started Revolve.

#REVOLVE BRANDS PROFESSIONAL#

I thought that personal interest in that, whether it be fashion, whether it be music, or sports, these are just things you like, and not things for your professional career. Prior to starting Revolve, I always had a deep personal interest in fashion, but grew up in a more conservative environment. Michael Mente at a FRWD event at Paris Fashion Week. And then, of course, there's the small matter of those influencer activations - from flying a group to Ibiza or Amangiri, to taking over a hotel and throwing a mini-festival at Coachella - which Revolve has single-handedly made one of the most popular advertising tools of recent years. From there, the company would go on to bring Forward by Elyse Walker into the fold, adding a luxury fashion component to the business, as well as start several in-house brands. Thus, with $50,000, the pair launched Revolve in 2003. 'We saw that people were searching for a lot of fashion brands, left and right, all across the board, and sometimes a lot of those brands would be billion-dollar revenue brands with literally zero product online.' Even though we were very, very small and didn't have a lot of money, it was an industry where we identified a lot of people were searching for fashion online,' Mente explains. 'When using a lot of analytical search tools, we realized that fashion was one of the areas where we would be able to compete. They had a hunch that e-commerce was going to be the next big wave. After he and his partner Mike Karanikolas lost their jobs when the first dot-com boom went bust, they saw that people were searching for fashion brands but that very few - if any - were available online. Over 3,000 members were onboarded to the program during its soft launch, and around 10,000 people applied.Revolve was born from Mente's knack for predicting consumer needs before they officially became a trend.

Ambassadors’ social channels can link to their Revolve storefronts, and they can also receive commissions and exclusive incentives like early access to new brands and participation in #RevolveAroundtheWorld trips and the Revolve Festival. Additionally, four ambassadors from four follower count tiers who drive the most sales from their links will have a chance to create their own Revolve capsule collection, giving influencers an incentive to engage with the program. And considering that influencers / online celebrities are the most-trusted public figure group among Gen Z, Revolve’s ambassador program could be an ever bigger boon for a brand that is already winning over young shoppers. Revolve notes that ambassadors can create customized landing pages that mimic storefronts where they can add “favorites” and curate products around specific themes. To connect with its loyal fan base, Revolve is rolling out the Brand Ambassador program to allow existing consumers to act as influencers for the brand and receive rewards and prizes for engaging with their favorite brands / products. A fan favorite among influencers, Revolve sells clothing from over 500 brands and more than 20 owned brands, and the online retailer is growing fast as it solidifies its position in the fashion influencer space. Revolve is tapping its loyal consumer base to become micro-influencers for the fashion brand.

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